Video Search Optimization and Video Marketing
Everyone knows that online video is the fastest growing online medium. As of Oct. 2008, not only is it popular, but on the major 5 search engines,video has now passed search as the most popular online activity, according to research released by comScore and covered by ReelSEO.
Because online video is so popular right now, it presents a unique opportunity for online marketers to leverage video content as an effective means for marketing brands, products, and services. Because online video marketing is in the nascent stages, there is much that is not well understood. For content producers as well as internet marketers, it is important to learn how to produce and publish video content in a way that users can easily discover your video content on the search engines. For this, one must learn and understand video search engine optimization, or SEO for video content.
In order to leverage the power of online video with search, one must first answer the question, “what is video SEO, or video search engine optimization?” Simply stated, it is the art and process of creating online video content in such a way that it is easily discovered and indexed by search engines. Doing this will help to drive maximum exposure to your video content. When we talk about video SEO, there are really 2 separate and distinct strategies for optimizing video online.
“Posted” video SEO is one strategy whereby the goal is to get as many viewers as possible to your video content. “Posted” video is basically when you optimize video content that is uploaded to video sharing websites. The benefit with this strategy is that you can leverage the massive viewing audiences that already exist at these major video destinations like Youtube and metacafe. Additionally, by uploading videos to these video sharing websites, you can leverage the pre-established page rank and authority that these sites have in order to assist you in ranking well within universal search.
When optimizing your video for uploading (”posted” video SEO), it is very important that you choose your target keywords wisely and include these in your titles, descriptions, tags, comments, etc… There are also many services available on the web that allow you to upload your videos to multiple video sharing websites at once. Although there are a few tactics that can help, for the most part, a “posted” strategy does not assist well with driving traffic back to your own website.
In addition to “Posted” video search optimization, there are many techniques and strategies for “hosted” video SEO, or “website” video SEO. With this, the goal is to optimize video content that is placed on your own website. With universal search on the rise, it is possible to utilize video content to increase your own website’s chances of ranking in the major search engines as well as the video search engines. The main benefit in this strategy is that you can expose potential viewers to your other business assets, products and services.
To optimize video on your website, it is essential to follow common best practices when it some to general search engine optimization tactics for websites. Additionally, because search engines have a difficult time interpreting video content, you want to include relevant on-page text with your video pages to help search engines understand what the video is about. While there are many tips and techniques for website video SEO, the following tips are essential to keep in mind:
1) When including video on a web page, make certain that you populate the page with relevant on-page text.
2)Take advantage of captions, transcripts, related links, meta tags, etc…
3) Keep your videos in one main directory with one video per unique URL.
4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.
5) Be sure to generate off-site links to your video pages by encouraging users to share and link to your videos.
Whatever strategy you utilize for optimizing your video content, ReelSEO has a ton of expert tips, guidelines, tutorials, and information for both “posted” and “hosted” video SEO. In addition, ReelSEO is the only website out there today that is 100% focused on video search engine optimization and online video marketing. If you want to learn about online video marketing, ReelSEO is the most authoritative source out there.
Good luck and happy optimization. Get on board with Video SEO today.
Related posts:
- How to know Which search engine marketing tool fits Your SEO wishes Search engine optimization has come to be the most significant...
- Using content rewriter for article marketing Webmasters understand the impact of article marketing. We are going...
- Every Business Needs Traffic! Advertise With Article Marketing! Getting your business noticed with all the competition on the...
- Driving Traffic from Youtube – What You Need to Know Video marketing is going to be around for a really...
- 3 Affiliate Marketing Secrets And Techniques For Increased Conversion Rates One thing's for sure, there are huge trust issues with...
Tags: business, internet marketing, marketing, multimedia, search, search engine optimization, seo, video search, video seo, video sharing, viral marketing, web site, webmaster, Webmaster Tools
You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
