WordPress is one of the world’s leading and most widely used blogging software. When it comes to Search Engine Optimisation it is one of the best platforms that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot live on on a different website.

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your web site but they are confusing from an SEO perspective. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the same Search Engine Optimisation ranking across all search engines because many search engines process sub webs as a separate website.

If your blog is currently hosted on blogger.com or wordpress.com then you should think about to move it as soon as possible if you want to raise your SEO position.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

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