One Meta Tag You Should Use Carefully – Description Tag
Some say that meta tags have no effect on your placing with the search engines. Well that is nearly true except for one ” the description meta tag. Most search engines (including Google) do not in reality take it into account for ranking purposes ” yet ” many use it in their search results.
Google by and large uses the description meta tag as the text to display when it displays your website in the search results. We find that it will use this about 70-80% of the time. The rest of the time it will select random text from your home page but commonly it picks up the first 156 characters of text on the page if it does not use the description tag. Make sure your description tags are always 156 characters or less.
To check the length of a piece of text just paste it into a word document and then select the text and then double click the word count box at the bottom of the screen on the status bar.
All meta tags should be at the start of the page inside the head tags.
Google is a little scallywag when it comes to using or not using the meta description tag. When it does use it you can have full control of what is exposed to potential visitors but it will often change what it uses at will with sometimes it just plucking a piece of text from your page.
If you want to control what Google shows then the very first 156 characters of text on a page should be highly controlled because if it does not use the description tag it will use this text.
If you have a flash site or just use pictures with a little text, you have a problem! We have seen Google pick up the alt text from an image and display this when it did not choose to use our description tag. This will tell you to ALWAYS have some text on your page even if it is only 156 carefully selected characters (including spaces).
Related posts:
- How to know Which search engine marketing tool fits Your SEO wishes Search engine optimization has come to be the most significant...
- An Article That Discusses About Blogging And The Availability Of Important Plugins In Blog Sites Blogging is really growing popular in our world today. However,...
- Get More LinkedIn Connections With Ease A majority of people out there use LinkedIn to reach...
- Use Unique Article Wizard For Lots Of Targeted Traffic What do you do when you have a great product...
- Every Business Needs Traffic! Advertise With Article Marketing! Getting your business noticed with all the competition on the...
Tags: advertising, business, internet, marketing, search engine optimization, seo, SEO services, SEO services Singapore, Webmaster Tools
You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
