The release of Halo 3 was wildly anticipated, as the video was the third in the original trilogy of the Halo series. Therefore, the Halo 3 free download was one of the most downloaded game demos in the history of the Xbox 360. What many people don’t remember is that the Halo 3 trial download helped make another game – Crackdown.

What does the Halo 3 demo download have to do with any another video game? Well, it has a great deal to do with the sale and marketing work for a video that was originally meant for release on the Xbox system. Microsoft had become concerned that Crackdown wouldn’t sell well.

Therefore, they employed a marketing gimmick, the one of bundling Crackdown with an access code to the Halo 3 trial download. And it worked a treat because Crackdown sold 1.5 million copies within the first six months of its release. Those aren’t Halo 3 numbers, which sold 8.1 million units in just over a year, but for a lesser well-known game that’s absolutely fantastic.

Microsoft had turned to the Halo 3 trial download tactic because of adverse opinions about the game from the game testers. They thought the unusual nature of the game off-putting, often leaving them asking themselves what they were supposed to be doing next.

Because of this, the powers that be knew that something had to be done or the game would be a dud. It may appear dodgy practice at first to try to push sales of a game that’s expected to be unpopular, but in hindsight people like the game and it was a good thing that they were able to get the chance to play it.

In Crackdown, and that includes the one associated with the Halo 3 trial download, people play the role of an agent who is detailed to defeat the kingpins or leaders of different gangs. To do this they make use of various superhuman powers such as super strength and super fitness. In order to obtain these powers, players have to accumulate experience by defeating foes who then release experience orbs. The interesting part of the system was that the kind of orbs released depended on the method in which the agent killed the enemy. For example, a firearms orb appears if the enemy was killed with a gun.

So, although at first sight this game bundled with the Halo 3 trail download seems to be nothing but a veiled marketing gimmick, in fact, it exposed gamers to a fascinating new gameplay experience.

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