Here you will find 5 very simple SEO techniques available for you to improve your search engine ranking. In the course of my normal analysis of competitors’ websites, I find an amazing number that does not employ all of these techniques, yet every one can help you get closer to that coveted #1 position.

While these techniques will not get you to the top of the search results on their own, they can go a long way towards getting you there. You do need to keep in mind that there is no single factor that can get you into the #1 slot of the Google results; it happens by using several techniques in concert including how relevant your content is to your keywords, your external and internal links and the design of your site.

These are the essential SEO techniques that you must have as a minimum if you want to improve your search engine ranking, and although intended mainly for beginners, many established web pages do not contain every one of these.

Title Tag. This is contained inside of the “HEAD” tag in each of your pages HTML just above the “BODY” tags. The content inside of your title tag will not appear on the site itself but is instead used by search engines to determine what the site is about. The title tag should include the title of the page as you would expect, as well as the primary keywords for the page. As an example; if you made a page of your website from this article, then the TITLE tag would begin with something like “5 Easy SEO Techniques – Improve Search Engine Ranking”.

Description tag. This tag is used by Google, and other search engines, in the search engine listings. I have tested this with them all and Google uses it as is, while Yahoo uses part of it. You should provide a description of what the web page is about, and a simple check of the descriptions in other sites using your keyword on Google will show you how many words you can use to have the whole description included. About 20 words are fine.

Keyword Tag. Many search engines do not use this particular tag; Google, for example, ignores this tag. While it is not used by all search engines, you should include it anyway. It won’t hurt and it can help you with some of the smaller engines. Be sure to include the name of your product or your brand or even your own name in this tag.

Text formatting. Text in bold, italics and underscored are seen by the search engines as having greater weight, and so will be used in determining the relevance of your site. Always bolden your titles, and it also helps to underline it if it doesn’t make it look out of place.

Content: There are still many webmasters who think that their content should be written for the benefit of search engines instead of that of human readers. Instead of packing your content with keywords (which can lead to your site being penalized, not rewarded by the search engines), you should write naturally and with your readers in mind; this usually results in content which contains your keywords just enough anyway.

So there you are: five simple SEO techniques to improve your search engine ranking. It is surprising how many experienced webmasters fail to apply all of these: there is no excuse, and they are failing to get the nuts and bolts properly fitted and tightened on their web pages. Apply these to every page and not only will you improve your SEO, but also your chances of a good search engine ranking.

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