Article Marketing and How To Rank Higher In Search Engines
One thing I always ask webmasters who use article submissions is what exactly they’re trying to achieve. By and large, I hear one or more of the three benefits listed below in their replies:
A better ranking in search engine results for their primary keywords, an increase in traffic from people clicking the links in the articles and finally, building a reputation as an expert in their field.
Personally, I think that the SEO benefits of article marketing are by far the most important of the three; ranking higher in search engine results for your keywords.
Any SEO techniques intended to drive traffic are aimed at getting your target audience to notice you. One of the things that you can do with article marketing is to get your website into the consciousness of your prospective audience or market by putting your content where they are the most likely to see it.
Just like you, your target audience uses Google, Yahoo and other search engines when they’re looking for information online.
Especially if you own a business, you want your site to appear among the top results for the search terms your audience is likely to use. When your site appears near or at the top of these results, it is much more likely that your potential readers or buyers will find and visit your website. These visitors are known as targeted traffic.
Targeted traffic means that the people who are visiting your website are most likely to be in need of what you’re offering at your website. This is what you’re going for. And these are the steps to rank higher in Google and the other search engines:
1- Figure out what your keywords are. Your keywords are not only words that classify the content of your website, but they are the very words that your target market most often types into Google when they are searching for a site like yours.
Once you’ve done your research and have identified these words, you can begin incorporating these words and phrases into your content. You may already know what keywords you want to use, but it’s well worth your while to do some research using one or more of the many free and commercially available tools like Word Tracker, Keyword Discovery, Google Keywords and Overture, to name a few.
2- Write articles on the topic of your website. Oftentimes as you’re writing you will naturally use your keywords in your article, title and resource box, but it may be helpful to read back over your article after you’ve finished writing it, and see if there are any places where it would be appropriate to subtly use your keyword terms.
While using keywords is important, it is less so than making your articles readable. Write for human readers, not search engines. Don’t pack your articles with keywords – this makes them difficult to read and can even cause them to be ignored by search engines. 1%-3% keyword density is plenty.
3- Write and submit regularly. You should write and submit a couple of articles every month without fail. Keeping up with this is where a lot of webmasters fail in article marketing. This is one of those SEO techniques which takes time, but will only get real results if you stick with it.
Article marketing can be a great addition to your SEO techniques, but you need to be determined about your efforts. If you can keep it up, the benefits will be cumulative over time and can be significant. You will need to get into the habit of writing these articles and submitting them consistently, but the results will be well worth it .
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Tags: computers, Converting Traffic, e-commerce, internet, internet marketing, link popularity, search engine optimization, seo, Site Promotion, web design, web development, web hosting, Webmaster Tools, webmasters
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